How Before the Rainbow Font Brightened Our Latest Campaign
The Design Moment That Changed Our Visual Strategy
It was crunch time. We were prepping visuals for a summer product launch aimed at parents and kids, and nothing was clicking. Our thumbnails looked flat, our Instagram posts felt too serious, and the message wasn’t landing the way we wanted. We had the colors, the copy, and the concept—but something was missing.
That’s when I remembered Before the Rainbow, a quirky display font I’d seen in a design bundle a few weeks earlier. It had a hand-drawn charm, a bounce in its letters, and a playful personality that screamed “fun.” I dropped it into our main social graphic mockup and—boom—the whole design lit up. It was like the message had suddenly found its voice.
What Makes Before the Rainbow Stand Out
Before the Rainbow isn’t your average font. It’s a whimsical, slightly irregular display typeface that feels like a cross between a child’s handwriting and a modern brush script. The letters have a slight tilt, a few unexpected loops, and just enough character to catch the eye without being overwhelming.
This font brings a sense of lightness and joy to any design. Whether it’s used for a headline, a callout, or even a logo-style title, it adds a layer of personality that’s hard to replicate with more traditional fonts. It’s the kind of typeface that works best when you want your message to feel approachable, energetic, and just a little offbeat.
Using Before the Rainbow Across Campaign Assets
We rolled it out across multiple campaign elements:
- Instagram posts – Used for bold text overlays on colorful background images
- YouTube thumbnails – Perfect for short, punchy headlines like “New Launch Alert!”
- Pinterest pins – Gave our seasonal pins a playful edge that stood out in the feed
- Email banners – Added a lively header to our promotional newsletter
- Website banners – Helped create a visual hook on our homepage hero section
In each case, Before the Rainbow made our messaging more engaging. It wasn’t just decorative—it was part of the communication. The font’s bounce and rhythm made headlines easier to scan and more memorable, especially on mobile screens where attention spans are short.
Why Readability Matters (Even in Playful Fonts)
Now, I’m not saying you should use a quirky font for body text or long-form content. Before the Rainbow shines best in short bursts: headlines, labels, and attention-grabbing text. It’s a display font through and through.
On mobile previews and thumbnails, we made sure to use it sparingly and at a large enough size so the letterforms stayed clear. We also tested it on both light and dark backgrounds. It worked surprisingly well on pastel gradients and colorful illustrations—just avoid using it over busy patterns or low-contrast color schemes.
Font Pairing Made Our Campaign Feel Cohesive
Where Before the Rainbow brought personality, we balanced it with clean, readable fonts. We paired it with a modern sans serif for subheadings and body copy, which kept the design from feeling too chaotic.
For example, on our landing page header:
- Before the Rainbow for the main headline: “Summer Fun Starts Here!”
- A simple sans serif for the supporting text: “Join our 6-week kids’ activity program starting June 10.”
This contrast helped establish a clear visual hierarchy and made the message easy to digest at a glance.
What to Check Before Using Before the Rainbow
Before finalizing, we made sure to check the font’s full feature set:
- Available styles and weights (we used the regular and bold)
- Ligatures and alternate characters (added some nice flourishes on key graphics)
- File formats (OTF and TTF were supported across our design tools)
- Multilingual support (we needed basic Latin characters, which were covered)
- Commercial license (we double-checked it was approved for client campaigns and digital ads)
These details matter—especially if you’re planning to use the font in templates, merchandise, or branded content that might be reused or shared.
When to Use Before the Rainbow (and When Not To)
This font works best in contexts where you want to:
- Create a fun, child-friendly vibe
- Add visual interest to a headline or logo-style text
- Stand out in a fast-scrolling feed
- Give your brand a more approachable, human feel
Where it’s not ideal:
- Long paragraphs or body copy
- Professional or corporate branding
- Small-size text (like captions or footnotes)
Final Takeaway: Choosing the Right Font Can Make or Break Your Message
In the end, our campaign visuals came together faster than expected once we found the right typographic voice. Before the Rainbow didn’t just make our designs cuter—it made them clearer, more engaging, and easier to recognize across platforms.
If you’re working on a campaign for kids, a summer sale, a playful brand refresh, or a colorful product launch, give this font a try. It might just be the missing piece that makes your message pop.
